Identify Trends in Advance
With the access to product information and release schedules online, customers are now able to research and identify their seasonal purchases far in advance. This is a double edged sword in that customer expectations are at an all time high, but they are feeding back information to make meeting their needs easier. Utilising rewards programs, industry data and your own organisations social media & online outlets, a fairly accurate model can be developed by feeding this info into the forecast and site profiles.
Seasonal demand planning, at its core, is simple: it’s about understanding what will be in demand and ensure the stock is there to meet that demand. The complexities arise with increased expectations and working where to focus your efforts. Grading your products, understanding how they perform and planning ahead will all go a long way to making your customers happy.