How To Change Your Relationship Status From Vendor To Strategic Partner

By Remo Barducci,  Director of Client Services APAC

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Most vendors today will gain access to retail data to their own SKU’s on range within the particular retail-trading partner. This data can then be manipulated at the vendor by a team of analysts via something as simple as Excel, or perhaps a simple third party data processing tool or even a sophisticated business intelligence system.  It’s at this point that retailer loses the engagement with the supplier because the in house analysis tends to be internally focused. This is how a typical retailer / vendor relationship works in the world of data.

How do we change the paradigm? How can we convert this retail data into an opportunity for both the retailer and the vendor? How can we elevate the vendor into something far more than a trading partner receiving data from a retailer?

This is where the power of the V Net differentiates itself from most third party software providers. Not only do we receive data from the retailers and create a platform where the vendors and retailers can collaborate looking at the same information. This is a great first step, but V Net goes the next step. We integrate into any retailers ERP system. Once we receive the data we do something far more powerful with it such as creating store level orders that are electronically transmitted to the retailer for approval and then to a DC, warehouse, direct to store or a cross dock facility. All this done seamlessly. Not only do we deliver this via the power of the inventory management solution, we also have highly trained inventory managers optimizing all sales opportunities and turning them into store level orders ready to be delivered.

All of a sudden our vendors go from a trading partner supplying product to a strategic partner managing the entire supply chain at the retailer level. Suddenly the touch points with the retailer extend, access to the buying team, access to demand planners, collaboration with the retailer looking at a true CPFR process.

Empowering the vendor who uses the information generated via the V Net solution leads to a collaborative approach to ranging. The highly automated functions within V Net make store grading far more flexible. Working with our inventory experts we then optimize this more micro level of store grading and create ranges more tailored to the consumer profile of the stores.

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Australia’s largest retailers are all working with vendors using the V Net solution to manage inventory at a store level. This access to retailers has V Net’s algorithms tried, tested and trusted. Once the ranging process has been signed off by all parties, we know we have the right product mix in the right store, it’s now time to make sure that product is in stock when the consumers walk into the store. This is where V Net and our inventory specialists turn daily consumer data into orders. Our sophisticated algorithms take into account promotions, decay curves, seasonality and any other factor that may affect store level inventory. Based on joint KPI’s with the retailer such as days cover the V-net system will then create orders. This is where the true power of V Net kicks in, orders are then sent to vendors and retailers for approval. Once approved v-net feeds retailer systems seamlessly, the same way an internal retailer order would be created and then flows through to the stores as per the standard process. V Net has integrated its powerful inventory management order process into Australia’s largest retailers.

In summary retailers can change your relationship from a vendor to a strategic partner in the following 4 ways:

  1. Engage directly with the retailer and jointly solve the out stock issue at stores
  2. Take the pressure of the retailers buying and demand planning team by providing an inventory specialist using a state of the art system
  3. Create a product ranges using both the retailers and vendors market intelligence thereby ensuring the optimal range in each of the stores based on consumer profiling
  4. Not only solving store out of stocks but also using the consumer data to forecast for future demand planning and ensuring a greater fulfilment from the DC

In this current world of powerful technology do we want to continue to partner vendors and retailers by simply analyzing data. The future of retailer / vendor relationships is a true category partnership where the data is taken to the next level and the true winner here is the consumer.

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V Net is trusted by Australasia’s leading retail brands and product suppliers. We’d like to earn your trust too. Request a free, no-obligation demo today.

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2018-08-03T06:06:38+00:00